... A Sour Apple Tree

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Location: Huntington, WV, United States

I'm a 37 year-old guy from Huntington, WV.

Friday, January 26, 2007

If I said you had a beautiful state, would you hold it against me?

OK, so just about everyone; left and right, young and old, resident and out-of-stater; likes the phrase "Wild, Wonderful" and thinks it should the slogan placed on West Virginia's welcome signs and tourist materials.

Well, almost everyone.

A couple of years ago, Gov. Joe Manchin replaced the much-beloved slogan with "Open for Business" in order to market the state as an attractive location for business and manufacturing. I can see where he was coming from, too. Manchin was elected largely on a platform of bringing jobs to WV and catapulting our state's economy to as high as 45th or (dare I say) even 40th in the nation. Look out Arkansas, Mississippi, and Alabama.

You can understand why Manchin would want to use every tool available to fulfil his campaign promises (rumor has it that a US Senate seat may open up in 2-25 years, depending on Byrd's health). The whole signage thing would kinda make sense, if the final product wasn't so, well, dumb.

"Wild, Wonderful" speaks to the heart and the essence of the mythology that West Virginia has built for itself. "Open for Business," on the other hand, sounds like a really bad porno.

Furthermore, "OfB" sounds too desperate. Think about it. It's kind of like that girl in the tight shirt at the bar that gets waaay too drunk by 9 PM and starts sitting on everybody's lap in order to get some precious, precious attention. Sure, she was fun for the evening, but did you call her back?

If we keep this up, WV will have a new slogan: "America's Practice Girl."

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Anonymous Anonymous said...

Actually we'd probably get more tourism and business if "America's Practice Girl" was our motto.

Friday, January 26, 2007  
Blogger JDB said...

"Open For Business" means about as much to me as those signs for "High Tech Corridor" or "Designated Economic Area" or somesuch in the middle of absolutely nowhere.

Friday, January 26, 2007  
Blogger jedi jawa said...

On one hand, I don't see how putting up a sign will reach the target audience. On the other hand, it's just a slogan.

Tuesday, February 06, 2007  

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